I am in my 70's and after several years of using all the buzz words like retinol, vitC creams, etc , my skin got worse , even tho I never had any irritation whatsoever from any product. I wanted to go back to a simpler time, good cleanser , rosewater toner, serum and cream. I love this balm for many reasons. It contains no added unwanted ingredients like all the petroleum based glycols, silicones, parabens, etc but healthy ones like olive oil, castor, shea butter, vit E... I mix a pea size amount with my serum or moisturizer and apply day and night. My skin is improving in every way . Love it !